Author: Andrea Miriello

Corporate Communication: Warm vs Cold

What is the “communication temperature” in your company? Warm communication: individual and group meetings. Cold communication: email, written documents. Corporate communication is often too “cold”, and then managers are surprised that employees don’t do what has been “communicated” to them. Do you want to motivate people? Do you want to cement your message into the […]

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SMART Goals

In industrial and organizational psychology, the importance of setting clear and motivating goals is well-known. For example, it is critical in performance management, vocational guidance, marketing, and sales. Without goals companies and people are lost. Let’s say you want to travel but you don’t know where to go, so you begin to drive without a […]

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Online Psychological Counseling

Benefits of Online and Distance Counseling Online psychological counseling is spreading throughout the world. This trend goes hand in hand with a continuous increase in the presence of the Internet in everyday lives. So, even psychologists have had to combine the classic “bed” (or chair) tools with chats, emails, and voice and video calls over […]

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Working with Clients: Basic Principles for Salespeople and Customer Service Staff

As an organizational psychologist, companies often ask me to improve the organization and competencies of their salespeople and customer service staff. Every time I meet a new group of workers, I clarify a basic principle that is too often forgotten: Clients are money! Clients are your income! Without clients, there are no jobs, no salaries, […]

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