Training is a means for developing skills. It does not solve organizational, recruitment, and marketing strategy problems.
Corporate training is
- NOT a means to solve the problem of recruiting, hiring, placing, or managing employees in the wrong way.
- NOT a reorganization intervention.
- NOT a replacement for a marketing and sales plan.
A lot of companies call me to teach courses about sales, conflict management, work organization, stress management, team-work, etc. Eventually, it comes up that many companies do not need training courses, but other measures:
- Reorganization interventions
- Definition of processes, methods, and policies about human resource management (recruitment, HR assessment, compensation, and benefits)
- Development of marketing plans and sales strategies
Do you have a problem that needs to be solved? Do you want to find a solution?
- If you have chosen the wrong product, niche, or marketing strategy, then you should develop a new marketing plan. A training course of 4 hours will not solve the problem.
- If you have recruited and hired a bad-tempered and unfriendly person, a training course about communication will not turn that person into a skillful communicator.
- If the company’s policies promote competition between colleagues and award only singular individuals, a training course about team-work will neither increase collaboration nor reduce conflicts.
It is easy to “dump” complex problems on training, problems which require making efforts by everybody in the company: employers, managers, and employees.
If you want concrete results, choose the right intervention.
Dr. Andrea Miriello
Business Psychologist
Consultant, Business Coach, and Trainer