What’s employer branding? Your company’s reputation as a place to work as an employer.
Companies are hungry for professionals such as software developers and top salespeople. They are difficult to find and everybody wants them.
Firms spend a lot of money on searching for, selecting, and hiring talented people. They do it either through their human resource offices or through recruitment agencies and headhunters.
If you want to attract talent and save money on recruitment, you should invest in developing and communicating your employer brand effectively.
Employer branding refers to the social image and reputation of your company as an ideal employer. Ask yourself these questions:
- What’s the reputation of your company as an employer?
- Are your employees happy and proud to work for your company?
- What do your employees say to their friends and family about their workplace?
- Why should a candidate choose to work for your company instead of another one?
- What advantages and benefits does your company provide to its employees?
Employer branding is the combination of marketing, recruitment, and talent management strategies to create and communicate a positive employer reputation.
The goal of employer branding is attracting, hiring, and retaining talented employees. It includes:
- Marketing activities—brand identity and positioning, labor market analysis, promotion and advertising, and public relations;
- Human resource management activities—recruitment, training and development, career plans, compensation, and rewards systems.
A strong employer brand, and a positive reputation for the company, have the following benefits:
- Attraction of talented people
- Reduction of time and expenses for recruitment
- Reduction of turnover
- Employee retention increase
Conclusion
Employer branding refers to creating and communicating a positive reputation of the company as an ideal employer and a good place to work.
A strong and positive employer brand helps you attract talent, cut costs, and save time for recruitment.
Andrea Miriello
Business Psychologist
P.S. If you want to improve your employer brand and attract talented people, contact me by clicking on this link https://andreamiriello.com/contact/